Print media refers to traditional forms of communication and information dissemination that are produced on paper or other physical materials. This category includes newspapers, magazines, brochures, flyers, and books. Print media has been a prominent source of news, entertainment, advertising, and education for centuries. It is characterized by its tangible nature, allowing readers to engage with content in a physical format.
Unlike digital media, print media relies on physical distribution methods, which can include mail delivery, retail sales, and direct distribution. Print media is often valued for its credibility, permanence, and the sensory experience it provides, such as the tactile feeling of paper and the visual layout of printed pages.
While print media has seen a decline in consumption due to the rise of digital media platforms, it remains an important part of the media landscape, serving audiences that prefer traditional formats and providing a complementary source of information alongside digital alternatives.