Subscription services refer to a business model where customers pay a recurring fee at regular intervals—such as monthly, quarterly, or annually—in exchange for access to a product or service. This model is common across various industries, including media (e.g., streaming platforms), software (e.g., SaaS applications), and consumer goods (e.g., subscription boxes). Subscription services often provide convenience and cost savings for consumers, as they guarantee ongoing access to offerings without the need for individual purchases. For businesses, this model can create a steady revenue stream and foster customer loyalty.
Are you truly getting your money’s worth from your subscriptions? With more people opting for subscription services, a recent street survey raises important questions. Subscription services have gained immense popularity,…