Product Launch

A product launch refers to the process of introducing a new product to the market. This involves a series of strategic steps designed to promote the product, create awareness, and drive initial sales. Key components of a product launch include market research, defining the target audience, developing marketing materials, setting pricing strategies, and executing promotional campaigns. The goal is to generate excitement and interest around the product, ensuring that potential customers understand its benefits and features. A successful product launch often includes a combination of marketing tactics such as public relations, social media engagement, advertising, and events. It is a critical phase in the product life cycle, as it sets the stage for the product’s performance in the market.